Customer Success Story

Alberta Lift: Growing Even in a Recession

Customer Success Story

Alberta Lift: Growing Even in a Recession

Customer Quick Facts

Industry:

Equipment Rental and Services

Size:

20+ Employees

Headquarters:

Calgary, Alberta, Canada

Website:

albertalift.com

Alberta Lift and Equipment Rentals serves the Calgary and Lethbridge markets by renting, selling, and servicing a range of aerial equipment. Bringing their passion for customer service together with their ambitions to provide a complete equipment solution has driven them to success even in hard economic times.

Despite the recession in Alberta caused by the oil price slump, they have grown their business steadily over the past five years. Starting out with a single location and four employees in 2012, to now operating two locations, and a staff of twenty-eight. Leveraging the detailed reporting available in SRM has given them the knowledge they need to make critical business decisions. Managing hundreds of owned and re-rented assets at any given time, it is essential to be able to easily track asset location, status, and availability to maintain their unmatched level of customer service.

By listening to customer needs, Alberta Lift has recently added an equipment refurbishment division which allows customers to unlock more value from their equipment by increasing the lifespan of their initial investment. They have been pleasantly surprised by the demand for this new offering, and the positive feedback from their customers.

Leveraging the detailed reporting available in SRM has given them the knowledge they need to make critical business decisions.

When Alberta Lift launched their business, they researched and decided on a rental management software that they believed best met their needs. However, after only ten months with their previous software, frustration levels were too high. Systems Manager Jessie Minvielle says, “I was spending 80% of my time fixing their software,” at which point they promptly switched over to Texada’s SRM application.

With SRM implemented during their expansion process, Alberta Lift was able to put divisions into the system to track location performance separately. This enabled Jessie to report on each location individually to give the owner and CFO more accurate information on the performance of each division. Having more accurate sub-sets of data has enabled them to find small problems before they could grow into big problems, and assist with future planning.

The sales team is key to Alberta Lift’s core business, and SRM helps keep their salesmen informed with dynamic reports. The ability to set up automated e-mails that are sent every morning to their salesmen that tells them which contracts were opened the day before, helping to identify potential errors before they could affect the customer experience.

Having more accurate sub-sets of data has enabled them to find small problems before they could grow into big problems, and assist with future planning.

Alberta Lift also sends weekly reports to customers with open contracts, reminding them what they have on site to give customers more control in their rentals, and allow Alberta Lift to rent these assets to other customers if they are not in use.  This option goes hand in hand with Alberta Lift’s commitment to providing exceptional customer service.

Because Alberta Lift leveraged the capabilities of SRM, they didn’t just survive an economic downturn. They were able to successfully grow and expand their business.

To learn more about how SRM can help you grow your rental business, click below.