Industry experts Josh Nickell, Vice President of the Equipment Segment at the American Rental Association (ARA) and Adam Kropf, Head of Product Management at Texada Software examine some of the real-world issues facing equipment rental business leaders and teams today.
Through the revelations provided by customer conversations and industry insight, the two provide a clearer picture of not only the trends influencing this market but ways in which leading businesses can thrive.
Understand the three most disruptive rental equipment industry trends
Learn how one expert cut an equipment process from 60 minutes down to 6
Gain critical strategies to manage equipment industry trends for 2024
Josh Nickell, Vice President of the Equipment Segment at the American Rental Association (ARA)
Adam Kropf, Head of Product Management at Texada Software
Ethos verifies renters against live government records in under 30 seconds. On every rental after that, we silently recheck their license and cross-check our do-not-rent list, so your team gets one clear answer. You’ll know about a bad actor before they reach your counter, avoiding turn-aways, chargebacks, and cancelled contracts. Unlike one-time ID scans, Ethos keeps checking on every rental. Works for online, phone, and in-person rentals.
EquipHunter is a heavy equipment marketplace that helps contractors, equipment dealers, rental companies, and fleet owners sell their used equipment and connect with qualified buyers nationwide.
Our platform brings together equipment listings, market-based valuations, digital inspections, secure transactions, and intelligent buyer matching in one place. By analyzing equipment purchase history, fleet data, and market activity, we help sellers identify potential buyers, shorten sales cycles, and turn idle or underutilized equipment into revenue.
In 35 minutes, Texada CPO Ben Cox shares what set the leaders apart in 2026, and the moves to make in the first half of 2027.
