With extensive experience and a passion for driving success, Zach Hetterick examines some of the real-world issues facing equipment dealers.

As the equipment industry undergoes transformation, driven by technological advancements and changing market dynamics, the role of customer relationship management (CRM) becomes key to building your business advantage.

Hetterick separates the fact from the fiction, highlighting realistic expectations, timelines for CRM implementation, and things to avoid for an unflinching look at the year ahead.