BOOK A DEMO
SUPPORT

ABOUT TEXADA

Texada powers the world of equipment with software built for rental, sales, and service. We connect every part of your business so you can move faster, boost productivity, and deliver standout customer experiences.

Upgrade Today

40+ years

in the heavy equipment industry.

180+ years

of collective equipment experience across our team.

400+ companies

served across North America, Europe, and APAC.

60,000+ equipment pros

using Texada as part of their daily workflow.

TEXADA SOFTWARE COMPANY TIMELINE

Equipment Business Growth: It’s in Our DNA

From running our own equipment business to on-premises software to cloud-based solutions, Texada has been on the forefront of business growth since the very beginning.

Texada DNA timeline icon

Noble Iron, Parent Company of Texada Software is Founded

CanAm Solutions is Established to Serve Equipment Dealers

Uptake Global Acquires CanAm Solutions

Texada Software Purchases LogiMove

Texada Software Merges with Uptake Dealer

TEXADA LEADERSHIP

Meet the Texada Leadership Team

At Texada, we provide the intelligence that moves your business forward.

Matt Harris
Chief Executive Officer

Matt Harris | Chief Executive Officer

As Texada’s CEO, Matt is excited to build and work with a brilliant organization of passionate people looking to create, service, and support the world’s best SaaS software platform for equipment dealerships and rental houses. Matt’s passion is derived from his earnest drive to make a difference in the equipment industry both at a macro-scale and with each individual user of Texada’s software. For Matt, industry transformation starts with making things easier and faster for each and every user which often involves breaking through existing business silos.

Prior to joining Texada, Matt spent 12 years with Viewpoint Construction Software, where as President, he led this 1,000 person global business through its own extraordinary growth and transformation. Under his leadership, Viewpoint dramatically expanded its SaaS platform offering to incorporate solutions for all elements of the construction business including back-office financials, project management, job site controls, human capital management, and data & analytics.

Matt has engineering and psychology degrees from Cornell and his MBA from Stanford University. In his free time, he enjoys the outdoors with his wife and two sons.

Tom Seegmiller
Chief Financial Officer

Tom Seegmiller | Chief Financial Officer

Tom joined Texada as CFO in December 2023. He is passionate about scaling extraordinary technology companies. Prior to Texada, Tom was most recently VP, FP&A at Vena Solutions. Over the last decade plus, Tom has worked with other leading technology companies including Miovision Technologies as Senior Director, Finance and OpenText, with his final role being Senior Director, FP&A. Over the course of his career, he has focused heavily on business partnering, commercialization and strategic finance. He has contributed to more than 20 acquisitions and has experience with equity raises and debt financing activities. Tom is operationally focused and believes that Finance can be a major catalyst for organizational growth.

Tom is a CPA, CA and has an Honours BBA from Wilfrid Laurier University. In his spare time, Tom enjoys exercising, golfing, swimming and skiing, but more importantly, loves spending time with his wife and daughter.

Ben Cox
Chief Product Officer

Ben Cox | Chief Product Officer

Ben joined Texada in November 2022, after his most recent experience at Sumeru Equity Partners, where he served as an Operating Partner for Product for the SaaS companies in Sumeru’s portfolio. Across those companies, he worked with and led innovative product, engineering, and management teams to define product value and commercial strategies. Before Sumeru, Ben led product strategy, commercial strategy, sales operations, and post-merger integration in a variety of roles at Viewpoint Construction Software. Ben started his career in the construction industry, and also led teams as a strategy consultant at Bain & Company.

Thanks in part to his varied experiences, Ben has developed a unique and robust product strategy for the entire suite of Texada rental, sales, and service management solutions to help Texada’s customers grow their heavy equipment businesses faster and serve their customers better. Ben has an undergraduate degree in religion and communications, and his MBA from Columbia Business School. In his free time, he enjoys the outdoors with his wife and three sons, plays guitar, and attempts to keep in touch with his eight siblings.

Greg Grady
Chief Revenue Officer

Greg Grady | Chief Revenue Officer

Prior to joining Texada in January 2023, Greg was the Senior Vice-President of Sales and Marketing at e-Emphasys, a developer of enterprise resource planning (ERP) software for large-scale equipment dealerships. Before that, he was the Vice President of Sales and Marketing at Kerridge Commercial Systems, a provider of enterprise-level software for building materials, automotive, and equipment dealerships, where he helped drive 200+ percent growth in North America over a two-year period.

Mo Mendonca
Chief Technology Officer

Mo Mendonca | Chief Technology Officer

Mo brings more than 20 years of experience in the software business building and scaling technology teams. Half of that has been within the heavy construction industry. Throughout his career Mo has been an evangelist and early adopter of technologies to automate processes, reduce overhead, and empower people. Mo was previously the Vice President of Operations at Uptake Canada (formerly Canam Solutions), which merged with Texada Software in January, 2023. He was integral in ensuring that both engineering teams came together and that once united the new version of Texada could continue to provide industry-leading software solutions to our customers.

Bonnie Crawford
Chief Customer Officer

Bonnie Crawford | Chief Customer Officer

Bonnie has served in the SaaS technology space for nearly 25 years, building & leading global teams for General Electric, Heartland Payments & Viewpoint Construction Software where she focused on scaling customer success, services & support groups that help clients leverage technology to address challenges they face in the global marketplace. She brings extensive experience opening new markets in APAC, LATAM & EMEA; integrating multiple acquisitions, and driving process improvements enabling growth. She is a passionate customer advocate and a strong believer in the importance of mentoring and building empowered teams. Prior to joining Texada, Bonnie was General Manager of Umo Mobility, a SaaS business in the public transportation space.
payment icon

“We knew we would be getting the right customer focus and attention from the Texada team, this was the major reason we moved to an application supplied by Texada”

FRANK TAM

VICE PRESIDENT OF OPERATIONS SKYTEC RENTALS

READ THE CASE STUDY

BUILDING SUCCESS

Texada is a Proud Partner of Banneker Partners

Banneker Partners invests in growing enterprise software businesses to drive sustainable long-term value. Banneker takes a partnership approach to support founders and management teams to achieve their goals by implementing proven best practices and making additional investments across functional areas, including sales, marketing, product management, product development, professional services, and customer success, and we complement these growth initiatives with strategic acquisitions that are focused on enhancing customer value.

LEARN MORE

Resources

CAREERS

Join Our Team

CONTACT

Let's Get Connected

Blog

Learn More About Texada
To see how equipment companies are succeeding with Texada
Explore Customer Stories
To learn about our complete line of equipment sales, rental, and service solutions
Explore Products
To experience our knowledgeable customer support and assistance
Explore Support
Texada divider icon

EQUIPPED'25: Get Ready to Level-Up Your Business

View the Agenda
X