
From Five Stops to Eight
Most outside reps in equipment rental make four to six stops a day and spend less than a third of their week actually selling. The rest disappears into drive time, admin, and figuring out where to go next.
Find out how digitization affects the heavy equipment market and the key choices that leading businesses make to thrive.
Industry experts Ron Slee and Matt Harris examine some of the real-world issues facing equipment dealers, leaders, and teams.
Through customer conversations and industry insight, the two provide practical advice and strategies to stay ahead of the game.
Ron Slee, Learning Without Scars, Managing Director
Matt Harris, Texada Software CEO

Most outside reps in equipment rental make four to six stops a day and spend less than a third of their week actually selling. The rest disappears into drive time, admin, and figuring out where to go next.

Zonar Systems is a Seattle-based fleet management technology company, founded in 2001 and serving school transportation, trucking, transit, construction, and utility fleets, with over 400,000 active units in the field today. Zonar’s edge is EVIR, its verified inspection system that keeps fleets compliant and catches maintenance issues early, paired with real-time fleet and asset tracking, predictive diagnostics, and driver safety coaching. Zonar positions itself as a faster, more flexible telematics provider, backed by 24/7/365 support.

Texada Field Sales Tracker is a field sales app for outside reps at equipment rental houses — cut drive time, optimize routes, and connect the field and branch.