What Leaders Do Differently: The Equipment Industry in 2027
In 35 minutes, Texada CPO Ben Cox shares what set the leaders apart in 2026, and the moves to make in the first half of 2027.
Find out how digitization affects the heavy equipment market and the key choices that leading businesses make to thrive.
Industry experts Ron Slee and Matt Harris examine some of the real-world issues facing equipment dealers, leaders, and teams.
Through customer conversations and industry insight, the two provide practical advice and strategies to stay ahead of the game.
Ron Slee, Learning Without Scars, Managing Director
Matt Harris, Texada Software CEO
In 35 minutes, Texada CPO Ben Cox shares what set the leaders apart in 2026, and the moves to make in the first half of 2027.
Tex is AI-native equipment intelligence, connecting machines, company profiles, financing activity, and verified contacts. The differentiation is the ability to go from a specific machine to the businesses that run it and the people to call, then work with that intelligence through detailed search, ChatGPT, Claude, or an API.
Most outside reps in equipment rental make four to six stops a day and spend less than a third of their week actually selling. The rest disappears into drive time, admin, and figuring out where to go next.