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Texada Adds Key Executives to Support Growth

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New CPO Ben Cox and CFO Jared Huff Join Texada's Executive Team

Texada adds key executives to support growth of industry-leading SaaS platform for equipment management.

Toronto, December 6th, 2022 – Texada Software (“Texada”) announced the addition of two world-class leaders to its executive team. Ben Cox has been appointed Chief Product Officer (CPO), and Jared Huff has been named Chief Financial Officer (CFO). Ben and Jared join Texada as the company continues to expand its product portfolio investments and its systems and infrastructure to support accelerated growth.

Ben joins Texada from Sumeru Equity Partners, where he was an Operating Partner focused on products for the SaaS companies in Sumeru’s portfolio. Ben also led commercial and product strategy at Viewpoint Construction Software and has had the privilege to work with and lead great product, engineering, and management teams to deliver product and customer value.

Jared joins Texada from SureSwift Capital, bringing his extensive expertise to empowering the long-term financial success and growth of B2B SaaS businesses. Jared’s extensive experience in finance and operations within the construction, mining, and heavy equipment dealer industries will bring added clarity and vision to empower Texada’s financial and growth strategies.

“We’re honored as an organization to have such talented executives and leaders as Ben and Jared joining Texada. With their passion, experience, and focus on creating extraordinary customer value, they will help us exponentially accelerate our platform innovation and effective scalability,” said Matt Harris, Texada’s CEO. “In particular, both Ben and Jared bring extraordinary empathy for our customers and users, helping them in their day-to-day jobs through Texada’s SaaS platform.”

About Texada

Texada Software, a leader in equipment business management, delivers SaaS and mobile applications for equipment dealerships and rental companies. With Texada, companies that sell, rent, or service equipment across a variety of industries such as construction, agriculture, mining, and more, can deploy a single system, purpose-built to address their unique inventory, workflow, and customer needs. Texada solutions manage the entire equipment lifecycle, including purchasing, rental and sales transactions, inventory location, utilization, inspection, maintenance, depreciation tracking, and service and repair management. With actionable intelligence that unlocks customer opportunities and delivers operational excellence, only Texada delivers 360-degree equipment business management.

For more information about Texada Software or to schedule a customized demonstration, visit