
From Five Stops to Eight
Most outside reps in equipment rental make four to six stops a day and spend less than a third of their week actually selling. The rest disappears into drive time, admin, and figuring out where to go next.
Industry experts Josh Nickell, Vice President of the Equipment Segment at the American Rental Association (ARA) and Adam Kropf, Head of Product Management at Texada Software examine some of the real-world issues facing equipment rental business leaders and teams today.
Through the revelations provided by customer conversations and industry insight, the two provide a clearer picture of not only the trends influencing this market but ways in which leading businesses can thrive.
Understand the three most disruptive rental equipment industry trends
Learn how one expert cut an equipment process from 60 minutes down to 6
Gain critical strategies to manage equipment industry trends for 2024
Josh Nickell, Vice President of the Equipment Segment at the American Rental Association (ARA)
Adam Kropf, Head of Product Management at Texada Software

Most outside reps in equipment rental make four to six stops a day and spend less than a third of their week actually selling. The rest disappears into drive time, admin, and figuring out where to go next.

Zonar Systems is a Seattle-based fleet management technology company, founded in 2001 and serving school transportation, trucking, transit, construction, and utility fleets, with over 400,000 active units in the field today. Zonar’s edge is EVIR, its verified inspection system that keeps fleets compliant and catches maintenance issues early, paired with real-time fleet and asset tracking, predictive diagnostics, and driver safety coaching. Zonar positions itself as a faster, more flexible telematics provider, backed by 24/7/365 support.

Texada Field Sales Tracker is a field sales app for outside reps at equipment rental houses — cut drive time, optimize routes, and connect the field and branch.