The Field Sales Playbook for Equipment Rental

From Five Stops to Eight

Session A: Sept. 15 – 3:00 PM ET | 12:00 PM PT

Session B: Sept. 25 – 11:00 AM ET | 8:00 AM PT

Session C: Sept. 29 – 3:00 PM ET | 12:00 PM PT

Most outside reps in equipment rental make four to six stops a day and spend less than a third of their week actually selling. The rest disappears into drive time, admin, and figuring out where to go next.

It’s not an effort problem. It’s how the day gets built — by hand, in the wrong order, with incomplete information. This session breaks down what the highest-performing rental sales teams do differently, and how they recover hours that are already hiding in the week.

What you’ll learn

  • Why five stops became the ceiling — and the three losses quietly compounding across your team
  • What makes rental field sales different from every generic playbook (and why generic tools miss it)
  • The three changes that commonly add two to three stops per rep, per day — without extending anyone’s hours
  • The four metrics worth tracking for outside reps, and the ones that quietly kill adoption

Presenter slide: Brian DeLong, Product Manager, Texada Software, with photo on left and 'Presented By' header on dark background

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