Looking Back on Texada’s 2024

The new year is already off to a hot start! As Texada looks forward to an exciting 2025, we wanted to take a moment to look back on the previous year and revisit everything our team got up to. 2024 was a packed year, so get comfortable, and let’s jump right in!

Signing On, Simplified

Sometimes, it really is about the small things. Jumping between and logging into different platforms is a pretty normal part of day-to-day life, but can get annoying pretty quickly. That’s why the team here at Texada has developed the Texada Identify Service, or TIS for short.

TIS is our single-sign on solution for all Texada customers that allows you to use the same username and password to log into all Texada products. Remembering multiple logins is finally a thing of the past!
Keep an eye out this year for the next evolution of our sign on process. Spoilers: there will be a hub where you can access all your products. Stay tuned for more info!

We Got EQUIPPED (EQUIPPED’24)

Let’s talk about our latest innovation. Smart Email Drafting, this AI powered feature is now available for Last year, Texada hosted its second annual Texada’s second annual User Conference, now named EQUIPPED, in San Antonio. It’s true what they say– everything is bigger (and better) in Texas, and EQUIPPED was no different!

Our new venue allowed us to triple the size of the highly requested Expert Lounge, giving our customers extra time to glean product tips and best practices from our product experts. The show had over 15 different speakers, each providing their expert insight on the heavy equipment dealer and rental industries. We made sure to pack the agenda with actionable insights that attendees could take back to their stores and implement immediately.

Our new venue allowed us to triple the size of the highly requested Expert Lounge, giving our customers extra time to glean product tips and best practices from our product experts.

The show had over 15 different speakers, each providing their expert insight on the heavy equipment dealer and rental industries. We made sure to pack the agenda with actionable insights that attendees could take back to their stores and implement immediately

But the event wasn’t all work! Being in San Antonio, we’d have been bad hosts if we didn’t treat our guests to a view of the Riverwalk. That’s why our reception was hosted outside, right on the edge of the water, to take the edge off after a long travel day.

And after a solid day of learning and networking the following day, we made sure everyone was able to enjoy some good music and even better conversations at a local duelling pianos bar. 

The fun didn’t stop there! Over the course of the show, we had a total of eight raffles thanks to our incredible sponsors, and each attendee even got a genuine cowboy hat, courtesy of our partner, Avalara.

Our customers came from all over to join us in San Antonio, and we couldn’t be more thankful. We had customers make the trip from 23 different states, three Canadian provinces, and two Australian cities. Together, they represented six OEMs; Caterpillar, John Deere, Kunota, CNH, Hyster-Yale, and Agco.

We were humbled by the overwhelmingly positive feedback from this year’s event. Here are a few of takeaways from our customers;

“Probably the best networking conference I attended this year.”

Darren Carter, Blanchard Machinery

“I feel like Texada values customers’ opinions and are always open and willing to help.”

Janet Perry, Ring Power

“Thank you for putting on a great conference. See you all next year!”

Dylan Lightfoot, Holt of California

Check out the sizzle reel from EQUIPPED’24 below!

Don’t miss next year’s EQUIPPED conference in Denver, CO! Click here to get notified when tickets go on sale.

Artificial Intelligence Arrived

We don’t need to explain AI to you– as a technology tool, it’s only continuing to grow in popularity. At Texada, we’re implementing AI into our products with the mission of giving you and your team superpowers on the job.

Our first AI feature is designed to help you send quote emails with speed and ease. Living in iQuote & Parts and Service Quoting solutions, our Smart Email Draft feature reads the quote and drafts a summary, highlighting the key details for the customer. This reduces friction in the outreach process, and allows your team to impress customers with the right information and personalized follow-ups. 

Have the email drafted for you, review it, and send it. It’s that easy.

And that’s just the beginning! Our newest AI release is Smart Product Descriptions for our eCommerce platform. This feature generates a compelling product description for you based on the listed asset, product attributes, and any additional information you added. Learn more about Texada’s AI solutions here.

And there’s plenty more to come! Subscribe to our Release notifications to learn when new AI features are ready.

Our Customers Crushed It

Everything we do at Texada is to make it easy for our customers to grow their business. For that reason, we want to take a moment to celebrate the massive success of our rental and dealer customers in 2024. As a whole, our customers generated over $55B in revenue this year, which is absolutely mind-blowing.

We’re so thankful to be part of your journey and can’t wait to help you achieve and exceed your growth goals in 2025. Contact us today to learn how Texada’s solutions help take your heavy equipment business to the next level.