How Dealers Use CRM to Solve Challenges and Fuel Growth
For dealers that manually process data, working with a CRM can be hard to imagine. With so many CRMs on the market, it can also be a challenge to figure out where to start. That’s where a purpose-built equipment dealer CRM, equipped for the unique needs of a 21st century dealership comes into play.
Build For Growth: The 2025 Dealer Digest
Discover How to Elevate Your Dealership with CRMWith extensive experience and a passion for driving success with customer relationship management (CRM), Zach Hetterick examines some of the real-world issues facing equipment dealers. As the equipment industry undergoes transformation, driven by technological advancements and changing market dynamics, the role of CRM becomes key to building your […]
CRM for Equipment Dealers Unlocks Sales Results

For dealers that manually process data, working with a CRM can be hard to imagine. With so many CRMs on the market, it can also be a challenge to figure out where to start. That’s where a purpose-built equipment dealer CRM, equipped for the unique needs of a 21st century dealership comes into play.
Gain an Edge in Heavy Equipment Rental with AI

Don’t get left behind. Leading rental teams are already using automation and equipment rental software to stay ahead of the competition.
Looking Back on Texada’s 2024
The workplace isn’t simply changing, it’s transforming. And at the heart of this transformation is Artificial Intelligence (AI), driving a new era of innovation, efficiency, and growth.
Driving Business Growth with Smarter AI Solutions
The workplace isn’t simply changing, it’s transforming. And at the heart of this transformation is Artificial Intelligence (AI), driving a new era of innovation, efficiency, and growth.
The Backbone of Your Equipment Dealer Software Tech Stack
Not all CRMs are built equal. For equipment dealerships, using an industry-specific CRM from an equipment dealer software provider can be a game-changer.
A Closer Look: Tech-Driven Strategies for Independent Rental Companies
The CAT Rental Store is an easy way for your customers to browse and reserve equipment. However, needing to perform manual tasks, like forwarding contracts and invoices, can slow down your workflow and negatively impact your customer journey. With the new CAT Rental Store integration for Rental Management, you can leverage the store’s convenience without sacrificing your customer experience.
Equipment Rental Software Report: How to Crush 2025
Don’t get left behind. Leading rental teams are already using automation and equipment rental software to stay ahead of the competition.
Look into the Future: The 2025 Rental Report
Discover three key trends that are defining the Future of Heavy Equipment Rentals in 2025 and beyondHear from industry experts including Josh Nickell, delivering insights from his time as VP of the Equipment Segment at the American Rental Association (ARA) as well as Adam Kropf, Senior Director of Product at Texada Software. Together, they provide […]