
From Five Stops to Eight
Most outside reps in equipment rental make four to six stops a day and spend less than a third of their week actually selling. The rest disappears into drive time, admin, and figuring out where to go next.
Unlock the true potential of artificial intelligence (AI) in heavy equipment sales, service, and rental with key principles and strategies for effective implementation and five recommended use cases.
In this helpful white paper developed for equipment business leaders, Ben Cox, Chief Product Officer at Texada Software, shares his measured, customer-centric approach to AI for equipment dealerships and rental businesses alike.
Ben Cox, Chief Product Officer at Texada Software

Most outside reps in equipment rental make four to six stops a day and spend less than a third of their week actually selling. The rest disappears into drive time, admin, and figuring out where to go next.

Zonar Systems is a Seattle-based fleet management technology company, founded in 2001 and serving school transportation, trucking, transit, construction, and utility fleets, with over 400,000 active units in the field today. Zonar’s edge is EVIR, its verified inspection system that keeps fleets compliant and catches maintenance issues early, paired with real-time fleet and asset tracking, predictive diagnostics, and driver safety coaching. Zonar positions itself as a faster, more flexible telematics provider, backed by 24/7/365 support.

Texada Field Sales Tracker is a field sales app for outside reps at equipment rental houses — cut drive time, optimize routes, and connect the field and branch.