Enhancing Your Heavy Equipment Dealership with Expert Integrations

Partnering with Industry Leaders like HubSpot to Deliver Tailored Solutions.

In the equipment industry, managing the customer lifecycle effectively is the key to growing your business. A friction-free customer experience leads to more sales and a higher lifetime value. 

At Texada Software, we understand that no single company can be an expert in every aspect of your business. By partnering with specialized partners, we ensure that your equipment dealership benefits from the best solutions available, all while maintaining the security, integrity, and power of our purpose-built heavy equipment growth platform.

Introducing Marketing Integrator: Connecting Equipment CRM with HubSpot and Beyond

Texada Marketing Integrator connects Texada SalesLink and HubSpot, helping your sales and marketing teams work better together. 

What does this mean for you? We’ve made it easy to move data between your Equipment CRM and marketing platforms, speeding up lead handling and follow-ups. This means you can now easily put your sales and marketing teams in sync, send better-targeted marketing campaigns, and boost your sales.

How does it do it? It only takes a few clicks to filter for a specific customer segment and export them to HubSpot or your marketing platform of choice to run tailored campaigns. Texada Equipment CRM’s industry-specific filters allow dealerships to run campaigns based on fleet composition, service profile, and more to personalize your approach and increase customer engagement.

With Marketing Integrator, contacts will now flow between Texada’s Equipment CRM and your marketing platform, in both directions. This means that new leads that come in from your campaigns are automatically created in Equipment CRM. These leads are then routed to the correct sales rep, all without manual effort, improving response times and the quality of sales follow-ups, even while on the go.

Key Benefits:

• Automated Lead Capture: Turns leads into revenue faster. Leads flow automatically from your marketing automation platforms to your Equipment CRM and are routed to the right people.
• Sales + Marketing Sync: With bi-directional HubSpot integration, your team stays on the same page with real-time data, ensuring no lead gets overlooked.
• Effortless Campaign Targeting: Easily segment your audience to engage the right contacts at the right time, turning interest into action and driving more sales.
• Bulk Campaign Enrollment: Add contacts to HubSpot workflows in just a few clicks, freeing up time to focus on building relationships and closing more deals.

Marketing Integrator helps you manage the customer journey, from lead to loyal customer.

The Value of Strategic Partnerships and Integrations

Integrating with third-party experts allows us to offer specialized functionalities without diverting resources from our core mission. This approach provides several advantages:

Access to Specialized Expertise: By partnering with leaders in specific fields, such as tax compliance and marketing automation, we ensure that your dealership receives solutions crafted by experts dedicated to those areas. For instance, integrating with tax automation providers like Avalara and Vertex allows us to offer precise and up-to-date tax calculations, ensuring compliance and accuracy.

Cost and Time Efficiency: Developing every feature in-house can be resource-intensive and time-consuming. Leveraging existing best in class solutions through partnerships enables us to implement advanced functionalities more swiftly and cost-effectively. This efficiency translates to quicker deployment and reduced operational costs for your dealership.

Scalability and Flexibility: As your business grows, the needs of your dealership may evolve. Our integrations with partners like HAPN for telematics provide scalable solutions that adapt to your changing requirements, ensuring that your dealership remains agile and competitive.

Stay tuned for updates on the upcoming launch of Marketing Integrator for Salesforce Marketing Cloud, designed to bring even more functionality and flexibility to your equipment dealership marketing efforts. Ready to take the next step?