The CRM Built for Growth-Minded Dealerships

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When a dealership decides it’s time to grow, the last thing it needs is a six-month wait to get a CRM working.

That’s why we’re excited to bring Texada’s Equipment CRM to the market: a faster path to smarter sales for equipment dealerships ready to scale.

Built for Heavy Equipment Sales. Ready from Day One.

If you’ve ever tried implementing a generic CRM, you know the drill: months of customization, a steep learning curve, and tools that don’t quite fit how your team sells.

Equipment CRM is different. It’s a purpose-built solution for the heavy equipment industry, designed to speak your language, align with your workflows, and integrate with your existing systems. From equipment lifecycle tracking to OEM pricebook compatibility*, Equipment CRM is ready to go in weeks, not quarters.

*availability is limited

Get Your Team Selling Smarter, Faster

Sales doesn’t happen at a desk; they happen in the yard, on job sites, and out in the field. Equipment CRM brings your inside and outside teams together with mobile-friendly tools that deliver the real-time data they need: 

  • Around Me: See nearby leads and accounts at a glance.
  • Sales Assistant: An AI assistant that lets reps log activities with their voice in seconds.

The result? Less admin, more action, and a sales team that’s focused, informed, and collaborative.

Insights That Build Lasting Relationships

The best sales happen when they feel less like transactions and more like partnerships. Equipment CRM helps you get there.

By going beyond basic contact tracking, Equipment CRM gives your team machine-level intelligence, from what equipment each customer owns to when leases end and maintenance is due. This allows reps to anticipate needs, reach out at the right moment, and have conversations that show you truly understand your customer’s business.

The result? Customers feel seen, valued, and supported, not just sold to. And that trust translates into stronger relationships, repeat business, and more opportunities over time.

A Clear Pipeline and a Repeatable Process

Equipment CRM gives leaders the visibility to coach smarter and forecast more confidently. With dashboards that show what’s moving and where deals are stuck, you can build a sales process that scales without needing a BI team to get answers.

Adoption That Sticks

The best CRM is the one your team actually uses.

Equipment CRM is intuitive, mobile-friendly, and requires minimal training. That translates to faster rollout, cleaner data, and more consistent value across your dealership.

Why Now?

More dealerships are modernizing their sales operations and looking for solutions that match their pace. Equipment CRM offers a unique opportunity to get started quickly, prove value fast, and lay a foundation for long-term success.

Whether you’re digitizing for the first time or looking to replace a system that’s holding you back, CRM Core is your next step forward.

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