Equipment CRM is a comprehensive sales management software tailored for equipment dealers, designed to streamline and optimize their sales processes. As you learn more about this product you will discover many phrases and terms used throughout our menu drop-downs & features.
To best understand their meaning, lets review a few key terms you will encounter when using Equipment CRM.
A series of stages that a sales opportunity goes through from initial contact to closing the sale. It helps track the progress and status of potential sales.
The number of times a customer needs to be contacted within a year (i.e. if a customer has a PAR 52 they should be contacted once a week). This is set based on the customer’s business level and how often they seek to transact.
Compare Reports can be used to capture details about lost parts or service opportunities, helping focus on competitive issues such as price and/or availability.
The process of entering and managing leads you have received from contact forms, marketing campaigns, and other lead generation.
Financial incentives paid to sales representatives based on their sales performance. Commissions are typically a percentage of the sales value and motivate reps to achieve higher sales targets.
Measurements that track actions and engagements with customers, such as the number of calls made, emails sent, meetings scheduled, and tasks completed.
The various phases that a sales opportunity goes through, such as Qualification, Development, Proposal, and Closure (Won, Lost, or No Deal). Each stage represents a different level of progress in the sales process.
An assessment of how well sales representatives are engaging with their assigned customers, ensuring that high-potential customers receive adequate attention and support.
The process of gathering and analyzing information about competitors, market trends, and industry conditions to make informed strategic decisions and maintain a competitive edge.
