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Realistic Expectations & Where the Real Return Lies in CRM

Texada SalesLink for Businesses

Founder of Harvesting Potential, member of the Machinery Advisors Consortium and sought-after heavy equipment advisor Zach Hetterick, joins us for 45-minutes to talk all things CRM.

  • What CRM actually is
  • Implementation hurdles
  • Leveraging CRM to fuel growth
Duration: 45-minutes



Zach Hetterick Advisor, Consultant & Founder Harvesting Potential Coaching & Consulting

Zach Hetterick’s unique experience at both the heavy equipment manufacturer as well as the dealership level, led him to be a sought-after advisor and coach in the equipment industry. 

He went from working the parts counter at a John Deere dealer when he graduated from The Ohio State University to leading the High Horsepower division for Case IH North America. Along the way he worked for AGCO corporate, was a territory salesperson for Ohio CAT, served in parts and wholegoods territory roles for CASE IH and lead the livestock division for North America for Case IH. He was the CEO of an 11-location equipment dealership, where he led rapid growth through the acquisition of 5 locations, rebranded the company, reorganized the management team, transitioned the company’s operating model, facilitated their first 3-year strategic plan, developed KPI’s and performance scorecard to improve key metrics. 

Zach founded the coaching and consulting company, Harvesting Potential, where he helps manufactures as well as dealers succeed. He offers programs in leadership development and dealership strategy, individual coaching in addition to leading several dealership peer groups. He’s a member of the Machinery Advisor Consortium (MAC) and a John Maxwell certified coach.